The beer was a hit and became a regular offering. In 1926, the brewery released Stella Artois as a limited holiday brew, naming it after the Christmas star (Stella is translated to “star” in Latin). While accounts vary as to the exact date of the historic brewery’s founding, Stella Artois includes the year 1366 on every label.įollowing Sebastian’s death, the brewery passed to his wife and son, and later to Albert Marnef, the manager of the brewery and a friend of the Artois family. In 1717, brewmaster Sebastian Artois purchased Den Hoorn, a brewery based in Leuven, Belgium, where he had previously worked as an apprentice. Keep reading to learn more about how these two household brands match up. And Stella Artois, while more popular among millennials, comes in at No. According to YouGov, Heineken is currently the fourth-most-popular beer in the U.S., with baby boomers responsible for driving its numbers. Stateside, the numbers show Americans can’t get enough of both brews. While Stella Artois can’t boast the same numbers, it’s considered Belgium’s best-selling beer and most successful international brewery, and, in 2019, won the World’s Best International Lager at the World Beer Awards.
In 2020, the company came in second as the world’s most valuable beer brand with a valuation of nearly $7 billion. Now the world’s second largest brewer, Heineken claims to serve 25 million beers every day in 192 countries. Heineken and Stella Artois, two brands that swept Europe with their flagship pale lagers and iconic yet controversial green glass bottles, have become omnipresent in bars and restaurants around the globe.
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